AURA
Brand Identity
This project involved crafting a distinctive visual identity for AURA, a gourmet restaurant and wine-cigar lounge located in Dominican Republic. The branding scope included a logo, Entree menu, Wine menu, Cocktails menu, and carefully designed branded coasters and napkins. The primary objective was to create an elegant and cohesive visual identity that resonated with the local audience while maintaining sophistication.
Design Process:
Initiating the design process, I explored the local aesthetics of the restaurant. Meticulous attention to detail was crucial to ensure that the design reflected the sophistication of the offerings. The color palette, textures, and design elements were selected thoughtfully to evoke a sense of refinement.
Design Choices:
The logo design focused on timeless and versatile elements, steering clear of explicit thematic ties. Menus have a cohesive color scheme and visually appealing layouts for enhanced readability and aesthetics. Branded coasters and napkins featured textures and patterns that contributed to the overall refined atmosphere of the restaurant.
Collaboration with interior designer Isabella Moreira.
