NOXA
Brand Identity, UX UI
App initiated with the vision of inspiring the Gen Z demographic to prioritize sustainable cosmetics, empowering them to make informed decisions about the products they use, and encouraging a mindful approach to personal health and environmental impact. The overarching goal was to elevate awareness and consumption of sustainable cosmetics within the Gen Z community.
Design Process:
I focused on creating an engaging platform that would resonate with the target audience. The challenge was
to strike a balance between functionality and aesthetics, delivering an app that not only provided valuable information but also captivated the attention of the
Gen Z demographic.
Design Choices:
The app's visual identity was crafted to reflect sustainability, employing nature-inspired color palettes and graphics. Clear and concise information was presented through user-friendly navigation, allowing users to explore sustainable cosmetic choices, understand their benefits, and make mindful decisions about their personal care routines.