Earth's Best
Packaging Redesign
Project based on the redesign of a children's protein pouch for Earth’s Best, a health-focused brand dedicated to providing nutritious snacks for young consumers. The aim was to create a visually appealing and engaging packaging design that would attract children and encourage a healthier snacking choice.
Starting with an analysis of the current packaging, I identified opportunities for improvement. A key challenge was ensuring that the redesigned pouch not only appealed to children but also communicated the product's health benefits to parents. The solution involved integrating animated characters showcasing the protein source, such as cute vegetables representing different flavors, and incorporating a clear,
easy-to-read nutritional label.
The chosen color palette featured lively and primary colors, creating an energetic and joyful visual impact. Illustrations of friendly vegetables engaged children
while subtly conveying the pouch's
protein content.
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Earth's Best
Packaging Redesign
Brand Extension
The project involved redesigning Earth's Best toothpaste packaging and expanding its oral care product line. Originally focused solely on toothpaste for children aged 6 months to 3 years, the brand aimed to broaden its offerings to appeal to a wider age range and attract a larger audience within the oral care market segment.
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To address the brand's expansion objectives, research was conducted to understand the preferences of parents seeking natural oral care options for their children. The proposed solution involved the creation of two new flavors of toothpaste tailored for different age groups and the addition of a kids' rinse to complement the existing product line.
The packaging design for the new products embraced Earth’s Best existing visual identity, incorporating natural elements, soft color palettes, and playful graphics. Clear age categorization and flavor indications helps parents easily identify the suitable products for their children.
Packaging Redesign Brand Extension
Earth's Best
The project involved redesigning Earth's Best toothpaste packaging and expanding its oral care product line. Originally focused solely on toothpaste for children aged 6 months to 3 years, the brand aimed to broaden its offerings to appeal to a wider age range and attract a larger audience within the oral care market segment.
.png)
To address the brand's expansion objectives, research was conducted to understand the preferences of parents seeking natural oral care options for their children. The proposed solution involved the creation of two new flavors of toothpaste tailored for different age groups and the addition of a kids' rinse to complement the existing product line.
The packaging design for the new products embraced Earth’s Best existing visual identity, incorporating natural elements, soft color palettes, and playful graphics. Clear age categorization and flavor indications helps parents easily identify the suitable products for their children.
