The concept revolved around creating a series of chocolate bars, with each bar representing a specific country's flavors. To bring this concept to life, the packaging was designed to capture the essence of each country's culture and symbols, offering consumers a sensory journey through taste and visuals.

 

One of the challenges faced was maintaining visual consistency across the entire series while respecting JCOCO's existing brand identity. To overcome this, a consistent design framework was developed for the packaging, incorporating a distinct color palette and stamp pattern for each country. This framework allowed for a cohesive visual representation of the diverse flavors while staying true to the brand's aesthetic.

 

The packaging design utilized vibrant colors, authentic cultural motifs, and illustrative elements inspired by the traditions and culture of each country. This approach ensured that consumers not only experienced the unique flavors but also felt immersed in the cultural richness of each destination through the packaging design.