Vallarta Seahorses
Visual Identity
Graphic Standard Manual
The Vallarta Seahorses project involved developing a dynamic identity for a new Pro Padel League (PPL) team from Jalisco, Mexico, with their home courts in Puerto Vallarta. As the second Mexican team in North America’s professional Padel league, the Vallarta Seahorses honor the sport’s Mexican origins while appealing to fans and players across all ages. The concept focused on creating a fun, inclusive, and visually vibrant identity that embodies the team’s spirit of teamwork and growth. Deliverables included a complete visual identity, team uniforms, printed and digital schedules, branded merchandise, and a graphic standard manual to ensure brand consistency across all platforms.
Its visual identity features a mascot logo inspired by Puerto Vallarta’s iconic seahorse, connecting the team to its coastal heritage and local pride. This identity is further defined by a vibrant color palette and bold graphic elements that capture the team’s spirited, welcoming culture. Together, these design elements create a cohesive and memorable brand that resonates with fans and reflects the energy and unity of the Vallarta Seahorses.
Each uniform set was crafted with flexibility and team spirit in mind, allowing for a unified look while offering variety:
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Women’s and Men’s Sets: Players can choose from any of the six headwear options with each set. The uniforms are completed with luminous green shoes and white socks, adding a vibrant touch and a sense of unity.
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Unisex Set: This set includes the option of blue headwear featuring the Seahorse logo, paired with luminous green shoes and white socks, giving all players a cohesive, branded appearance on the court.
Schedules were designed for both printed and digital formats to engage fans and build anticipation for upcoming games.
Branded merchandise, such as water bottles, were created to foster team identity and build fan loyalty.
For a comprehensive look at the Vallarta Seahorses' brand guidelines, please explore the Graphic Standard Manual I developed. This manual provides detailed instructions on logo usage, color palette, typography, and graphic elements to ensure consistency and cohesion across all team materials. It serves as a valuable resource for maintaining the team’s visual identity and highlights the thoughtful design approach that captures the spirit and energy of the Vallarta Seahorses.
